JOEY The Label is a luxury women’s clothing brand designed in Melbourne by fashion alum Jo Trotter, also known as Joey. The brand began in 2017 from Joey’s small apartment and quickly became known for combining bold hand embellishments with a modern bohemian aesthetic, and refined masculine silhouettes for pieces that balance elegance and edge.

Dedicated to exclusivity and thoughtful design, JOEY produces each piece in limited quantities and focuses on craftsmanship with natural fabrics when possible. The brand encourages confidence and expressive style with its mantra to stop saving sequins for special occasions and to wear them with joy every day.

As your trusted JOEY The Label stockist in Perth, Harry & Gretel offers a curated edit of standout pieces, including hand-embellished jackets, sequined dresses, and versatile separates that mix glamour with everyday ease.

Discover fashion that empowers. View JOEY The Label in-store or online, and enjoy Australia wide delivery for unique, expressive pieces designed to be loved and worn always.