Something Very Special is a playful Australian fashion label founded in 2021 by Byron Bay creatives Ainsley Hutchence and Matty Bouris. Born from the belief in dopamine dressing, the brand offers cheeky, tongue in cheek designs inspired by Australia’s coastal lifestyle and its urban cool. Each piece captures the essence of beachside afternoons, late night city lights, and carefree holiday vibes.

Each collection is released in monthly drops and blends elevated streetwear with relaxed resortwear. Expect bold prints, oversized unisex silhouettes, cheeky slogans, and collaborative designs with local artists. Every piece is created to celebrate individuality and free expression.

As your trusted Something Very Special stockist in Perth, Harry & Gretel offers a curated edit of the brand’s most loved designs. From playful graphic tees and satin resort sets to statement accessories, these pieces bring personality and fun into your wardrobe.

Discover fashion that is irreverent, expressive, and unmistakably you. Explore Something Very Special in store or online with Australia wide delivery available.